Let's compare that to a typical day in my characters life, so you can see what it is you're missing. (Details removed/obscured/altered minorly to keep IC information IC)
Wake up in the morning, check the SIC, check the grid. My fixers on, check to see if he has that thing I asked him for a few days ago. He does, so make arrangements to pick it up. Meet him at the bar. While at the bar, learn of a friend who died. Inquire more about the circumstances surrounding their death. SIC the other person involved. Learn more. Develop hatred. Someone else SICs me. Needs something only I can provide. Put aside hatred. Change levels to negotiate with them. Unexpectedly get more than I bargained for. Leave. Change levels again, avoiding person wanting to kill me at the lev station. Go home, plot revenge for death of friend. Answer incoming phone call. Different friend, wants help finding someone. Call third friend, ask about missing person, learn about new number. Call missing person, learn why missing person is hiding. Call back first first, explain why missing person is missing. Friend suggests drinks at bar, discuss missing friend and upcoming job. Go to bar, get drinks...
Wake up in vat. Now all these other people know what happened, and they're relying on me to follow through on everything I just did and said with the deals I made and the revenge I was plotting and the missing friend and the upcoming job, and I remember none of it, let alone why I died. SHIT. Start SICing people left and right, call friends... What was a simple day of running errands just turned into a murder mystery, and I'm the victim.
Now... why is my day so different than yours? Because I don't talk to people on the SIC who are of no benefit to my character. I never chase down the party, in fact I've never attended one. I wouldn't be caught dead running crates, and when I do meet people, I sure as hell don't bullshit about our IC lives.
When I talk to people on the SIC, it's about how they can be of use to my character. When I go somewhere, it's so people will find me there. I make money by creating IC jobs for people, which in turn leads to more opportunities to make money. And when we talk, it's about business. Serious business. Life or death business. It's about the heist we're going to pull, or the mona who needs to get knocked down a notch, or the money we're gonna make, or how we're gonna spend it now that we made it. It's about shit that impacts people's game in really serious ways.
The name of the game is Role Play, and you pick the role. If you choose to play a part of the scenery, a guy who's scraping buy... who's chatroom masturbating, as you put it... then that will be the game you play. And if you play the role of someone who's going somewhere and doing something, a mover and shaker, as it were, you might catch a glimpse of what the rest of us see.