@idea from Ari
Would it be possible to have socials be directed at more than one person, or everyone in the room? Just an idea...
Otherwise I suggest you emote it. The emote command removes any need for a vastly complicated social system (which is what MUD's without the emote command rely upon).
So unless there's a huge demand for a more complicated social system because emote isn't fitting the bill, I doubt it. It's easier to '.smile at everyone.' than to dig into that code.
-Kevlar