NeoTrans is no stranger to being a patron of the arts, in the past having hosted art contests, and even a huge televised fashion event at their space port. Once again, this mantle is being picked up as the corporation announced their most recent event: The NeoTrans Artist Ascension Project. (NTAAP)
Over the next few weeks the corporation is accepting submissions from artists in the mediums of painting, sculpture and tailoring. Of the entrants, three artists will be chosen to have their work on display at Cafe Bizou for a period of time. During this time, patrons of Bizou will have the opportunity to vote once per day on their favorite piece.
The winner of the competition will be awarded the money to obtain licensing to sell their art, mention in a SIC ad sponsored by NeoTrans, as well as all of the press that winning the honor is certain to achieve.
The lucky three displayed pieces will be offered up for silent auction, with a portion of the proceeds being donated to local Withmore charities. This has been touted as a brilliant marketing move for NeoTrans, who will not only draw customers into Cafe Bizou while supporting the arts and artists, but they will receive their own positive publicity for their charitable donations.
The brainchild for The Artist Ascension Project is Luna Dell'ora, PR Officer for NeoTrans. The Globe was allowed an exclusive interview with Ms. Dell'ora, to take a peek at the inspiration for the event.
BB: What inspired you to create the Artist Ascension Project?
DELL'ORA: To an extent, I would have to admit to being at least in part, inspired by the work of urban graffiti artists. Vandalism is prevalent in Withmore, and I can�t help but feel it is in no small part due to a lack of incentives and opportunities for talented artists who may not have the resources to elevate themselves beyond petty crime. In a city greatly influenced by the have�s and the have not�s, I hope to give ambitious, unlicensed artists an opportunity to get their names and their work out in the open, for people to see, and hopefully jump start some careers. As a lifelong admirer of the arts, it would be my pleasure to see our contestants prosper.
BB: What do you hope that the project will achieve?
DELL'ORA: I am hoping the project will invigorate a renewed interest in the arts, and at the same time, bring fresh talent into the spotlight. Withmore can be a tough city, and art of all mediums can help lift peoples spirits, inspire citizens to new heights and bring a semblance of the fantastic into the [mundane nature] of everyday life.
BB: Will this be an ongoing project?
DELL'ORA: Assuming we have a good turn out, and an ample level of excitement about the project, my plan is offer further seasons of the NTAAP, focusing on different medium�s of art. Pending the success of a few seasons, it is my desire to get our winning contestants together for an ultimate challenge involving a large cash prize.
BB: What sort of charities will be profiting from the sale of the selected artworks, and will the artists receive any sort of monetary compensation?
DELL'ORA: My initial thoughts have been to donate proceeds from this seasons competition to the soup kitchen on Red. Further seasons would seek out other local charities to contribute to. As for compensating the artists, my desire is to cover the cost of their submissions in the event that their piece is sold, to sponsor their licensing process and give them ample press coverage, with the added possibility for paid appearances at future events.
BB: Would you like to see NeoTrans as a patron of the arts?
DELL'ORA: Since arriving in Withmore, it seems NeoTrans has been content operating quietly, keeping the company name out of the headlines. I aim to change this paradigm. I would like to see NeoTrans on the forefront of local philanthropy, putting the spotlight on the core values that continue to make NeoTran�s one of the most successful corporations in the city. I am honored to be given the opportunity, as a Junior Associate, to bring something like this together, and I only hope that Withmore embraces the opportunity to join me on this expedition through the arts.
BB: Is there anything you would like to make sure our readers know?
DELL'ORA: Aside from the submission deadline, my most asked questions so far have been related to submission guidelines. I want the focus of the competition to embrace the creativity and skill of it�s contestants, not how much they can spend on supplies. Also, logistics play a part in these guidelines. Painters, please utilize canvas� up to and not exceeding medium size. Sculptors, please limit your submissions to pieces that do not exceed one meter in height. Tailors, please limit your submissions to articles of clothing using nothing greater than Synthetic leather. Thank you so much for this opportunity to speak about this exciting event Ms. Planche. I firmly believe that quality journalism is an art in and of itself, and perhaps will have some focus in the competition going forward. Also my thanks to the Withmore Globe for all of it�s incredible hard work.
Artists who wish to have their works considered should be certain to contact the event's coordinator at NEO-DELL, [email protected], or by calling 377-3160. The deadline is May 31st.
-B.B. Planche, Withmore Globe