New Light Media is the world's largest and most influential media company. Its businesses span news, television, music, film, advertising, celebrity franchises, consumer technology, and gaming.
In Withmore City, NLM operates from its tower on Gold Sector. The building houses television studios, the Withmore Globe, GridWorks operations, production facilities, and corporate offices. Its public attractions include the NLM Cineplex and New Light Merch.
NLM's reach extends beyond the screen. Its stars sell records, inspire fashions, and promote products. Its terminals connect citizens to the Grid, while its advertising brings businesses into homes throughout the city.
NLM's news operations include NLM News and the Withmore Globe. Its television offerings encompass celebrity interviews, music performances, original series, films, live events, and sports.
Recognizable programming includes The Juicy Vee Show, Withmore Beats, NLM Originals, and NLM Cinema. Its sports broadcasts include the Ultimate Mixer Championship and Death Ball Weekly, whose coverage includes highlights, statistics, game previews, and trades.
NLM also produces advertisements for outside businesses, bringing its production resources and broadcast audience to commercial campaigns.
A world-famous rapper, television megastar, and entrepreneur under long-term contract with NLM, Juicy Vee commands audiences in the tens of millions. Known for The Juicy Vee Show, In the Mix, and Juicy Vee Presents: Phlat Lyfe, he has built an entertainment empire spanning music, television, games, and merchandise. His successes include the triple-platinum Chyenaire, the King of the Mix handheld game, and Juicy Vee's Magic Mixer Ball.
Juicy also owns the Korova Milk Bar atop the NLM building. Despite its location and famous proprietor, the bar seemingly operates independently of NLM.
An established NLM television personality and news reporter, recognizable for his polished presentation and ever-present showman's smile. His work includes live reporting, interviews, and coverage of major events in Withmore.
An NLM weather personality and celebrity whose appearances extend to entertainment interviews and celebrity coverage. Her glamorous, scantily clad presentation is a recognizable part of her public image.
A rock star whose career spans music and television. Her releases include Binary, The Mix Years, and Apocalypse Pop. Her television work includes Milana's Dance Workout, Milana, Inside-Out, Millie and Mo, and Millie Minutes. Fans can also find her likeness on official BINARY merchandise.
A recording artist known for releases including Star Girl and Darling. Her work includes music videos and appearances on Withmore Beats.
A familiar face of NLM News 2, known for his news broadcasts and interviews. His television work also includes The Writer's Block with Joshua Hahn.
A recording artist known for HardCase: Reality Check and Keep it Civil, including the tracks Stew, Skin, GOMOD, and Rite of Passage.
A recording artist featured on S1R3N Says. Her Lost at Sea material includes Toxic Tides, Neon Confessions, Fake a Smile, and Bad Decisions.
NLM's established production and editorial figures include producer Rex Gold, program director Jillian LaRouge, and Withmore Globe editor-in-chief Jamerson. Other prominent producers include Tamar Kaiser who was responsible for numerous UMC broadcasts, as well as the show Crossroads Elegy.
NLM created and maintains the Grid, Withmore's digital information network. Its technology business includes public-access terminals, portable terminals, and interfaces for accessing the network.
A rugged NLM terminal with a touchscreen and recycled-metal casing. Its advertising display places commercial messages alongside access to the Grid.
A slim portable terminal with a brushed-aluminium body, large touchscreen, and integrated Grid controls.
An advanced NLM Grid terminal offering greater decking capabilities than the QuickTerm and LiteTerm. The NovaTerm maintains its connection to the Grid without relying on local SIC coverage.
A fixed public-access Grid terminal, built to withstand the wear of life on Withmore's streets.
An NLM cybernetic interface that connects to a compatible Grid terminal, using a heads-up display and muscle-twitch monitoring to allow operation without holding the terminal.
An NLM subsidiary whose products include the Critter-dex handheld gaming device. Its lenses allow interaction with the surrounding environment. The range includes an Ultra-Premium Critter-Dex with a platinum-coated exterior.
NLM turns its stars and screen productions into clothing, toys, accessories, and other consumer goods. New Light Merch carries products tied to the company's personalities and entertainment properties, including: