I think this is a great idea. My proposition would be the following:
Have current makeup function like dynafiber with skilled artistry/disguise people able to assign custom %bodylocation @messages to certain makeup kits. For bonus points, make it more difficult to assign sequential %bodylocation @messages to one makeup object to reward skilled PC's.
The concept IC would be artisans/disguise people able to provide a temporary conceptual makeup concept to another PC but leave them coming back for more as supplies run-out. In addition, Makeup styles would be easily copied and remaining contemporary would be a struggle.
...but mostly I just want to do this: