fact: Sindome and CP are about the conflict between haves and have-nots. Plus technology.
fact: Sindome does not have a huge player base. A lot of people have left because what the Had got Taken Away and they got real Sore About That.
suggestion: make some plots that introduce a very limited number of New Something Desirable into the world. There will be a struggle to see who gets it, and they become a bit more of a Have than the Other Guy. Even if that Other Guy lost the New Something Desirable, they kinda break even with where they started. Could even be a temporary Something Desirable. Good example was the holocube thing, that had a lot of people chasing it for a lot of great IC reasons. You can help flesh out characters this way, find objects that mean a lot to them and maybe not too much to everyone else.
And yes you can read this and get all cynical if you think I'm talking about my fucking skillsofts, but I'm not. I'm trying to come up with something In Theme that doesn't involve low-blow, sneaky assed, power-playing bullshit. Because it will make people Want To Play.
You got a better idea? Then post it.