@idea from Ari
Would it be possible to have socials be directed at more than one person, or everyone in the room? Just an idea...
|c||Butako||28m||Butakooooo the builder. Can she fix it? Eh.|
|-||Kiwi||6m||I guess there's always something killing me.|
|j||Johnny||11s||New Code Written Nightly. Not a GM.|
|And 19 more hiding and/or disguised|
It's assumed when you don't direct a social that your addressing everyone (or noone in particular).
Otherwise I suggest you emote it. The emote command removes any need for a vastly complicated social system (which is what MUD's without the emote command rely upon).
So unless there's a huge demand for a more complicated social system because emote isn't fitting the bill, I doubt it. It's easier to '.smile at everyone.' than to dig into that code.