It got me thinking, however, about what it does to PR officers. In some ways, right now the PR role is the 'corporate party planner', because while they can try to influence the media the news is firmly in control of one corporation.
Here's my proposal: have the Withmore Globe spun off into its own corporate entity. If it made more IC sense, it could be still be owned by NLM like, say, TurboZoom, but Globe employees would not be NLM employees and would not be expected to advance NLM's interests.
There are a dozen IC justifications that could be used, but the -reason- is fundamentally OOC: having an independent media company means that the Big Three megacorps are now competing for media coverage. It gives PR people more work to do, means that Globe employees become a desired commodity, and allows more 'media' stories as distinct from the interests of one of the Big Three corporations.