I think it would give Neotrans another vector to hire folks outside of just PR and Security, not to mention it would give Security something to do.
That way more than fighters and talkers could be hired by Neotrans, they would then be able to have Pilots and Drivers depending on form of transport between Santa Mara and other badlands areas to Withmore.
Also could have Neotrans arranging transport from their port to Acme and Withmore Wholesalers. This way it's not just a hand wave that Acme and WW get all these crates to stock stores magically, gets players involved, maybe have folks able to transport bulk deliveries to both.
Could provide roleplay opportunities and busy work for players.