http://www.wired.com/2015/07/hack-brief-attackers-spill-user-data-cheating-site-ashley-madison/
Oh... maybe this is more of and Ideas bit, but I thought of some anti clone religious group maybe trying this against Genetek & SenseNet. Could maybe, if successful of just a fraction of the list of people who've bought a clone, maybe send a threatening gridmail to the users, both ambient population and PC's? Could maybe even hire someone to take out some ambient users and maybe a PC if they mouth off at a random NPC or person.
I know something like that has been done already but it's an idea. Or just the threats. Maybe there's the name of a person thought to be dead that actually has a clone?