Possibly spreading these out from where other disguise making gear is located currently or even making them more expensive furniture? Or possibly even job dependent.
I think people would be certainly willing to risk IDing themselves for more style as well, and create an interesting fork in how people use the disguise skill. From heists with themed masks to mysterious UMC luchadores to spooky kabuki assassins to notorious solos known only through their masked persona...
There's certainly a lot of possibilities and hilarious outcomes.