Not a huge fan of something like this. I personally want to play a cyberpunk RPG and not a diet simulator. Even if I did want to dip my toes into this kind of thing, highly active people tend to handle calories a lot better than desk job types. It doesn't bother me at all that very physically active types eat burgers and all that and aren't getting fat.
As far as having to hear things on SIC we don't like hearing, I get it but I also don't thing this is a major offender. Chances are it will die down in a few weeks after the newness wears off. Burger craze will go away and I'll still have to listen to pure D&D mechanics on SIC as if the game still exists as it is today nearly a hundred years from now. :P
Regardless, I want players to have more freedom to RP their character concept than not, even if I am not always a fan of the sentiments. :D