All right, I stuck this in cp culture because, well, I can see how this sort of marketing will become more and more prevalent in the future. It is a spin on event based marketing plans, as well as a meme viral marketing plan. All of which is a lovely insite into cyberpunk mentality, seeing as cyberpunk has hypermarketing as a mainstay.
So, as I was heading out of the house today, I saw something in my mail box. What was it? It was a blank video cassette. It was a short tape of something, unlabeled.
Of course, the first thing I thought was someone had footage of me doing something and were blackmailing me. So, with a hand ready to call to police, I popped the tape into my VCR.
Fuzzy white noise... black stripping before content... the BANG!
A fuzzy blue grey shot of water dripping from what looked like a facet with a scritchy hollow air noise in the background.
My heart lept into my throat and I shut that tape off so damn fast it would make your eyes blink. I slammed the eject button and tore the tape out of the cassette and utterly trashed the entire thing, tossing it in the garbage. For, what had scared me was the opening sequence in the movie that kills you from the Ring. (Or Ringu in Japanese).
Then I came to my senses.
I quite enjoyed the American make of the film, it freaked me out nicely. Haven't seen the Japanese version yet. But I could recognize that bit of footage even having only seen about 3 seconds of the tape. And it scared me.
So what was this?
Well, I called a friend about it (we had seen the movie together) and she informed me that there have been these tapes popping up all over North America and Europe. Why? Well, the answer is simple.
There is a second movie coming out. Apparently these tapes are being left all over the place, in mail boxes, on cars, on doorsteps. All the movie that kills. And it is all apparently an advertising plan, and quite a good one I may add. Just another fascinating example of the third largest industry in the world. (Weapons, Pharm, Advertising.)
Too bad I ruined the tape... the movie that kills is a lovely example of film editing...